The Impact of Organizational Rhetoric on Achieving the Competitive Advantage of Entrepreneurs

نوع المستند : المقالة الأصلية

المؤلف

ادار اعمال-کلية التجارة - جامعة عين شمس - القاهره - جمهورية مصر العربية

المستخلص

Abstract:
The study focused on the impact of organizational rhetoric on achieving the competitive advantage of entrepreneurs as the main point, in serious try to fill or reduce the cognitive gap to explain the natural relation between these variables by analyzing the relation between them, Two selected samples of entrepreneurs have been surveyed.
a resolution has been used as the main tool to collect the wanted data by distributing it by stratified random sampling method, the researcher distributed 183 resolutions to some companies’ owners in Egypt, they were analyzed by some statistical tests by Statistical programs (SPSS V24).It was found that:
The need for organizations to adopt a continuous review of their mission, strategies, and implementation of their objectives in the short, medium, and long term.
- The need to review the organizational rhetoric methods as an active part of the society in which it operates by adopting the cultures and requirements of the society in those countries and formulating them clearly and through channels of communication and contemporary social and technological communication.
- The necessity of increasing the awareness of the employees’ presidency of the importance of organizational rhetoric for the company.

الكلمات الرئيسية

الموضوعات الرئيسية

المجلة العلمية للبحوث التجارية (جامعة المنوفية)
المجلد 48، العدد 1
العدد الاول يناير ٢٠٢٣
يناير 2023
الصفحة 57-94

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